Twitter Stats For Face by Holly

I started the Twitter account for Face by Holly as I’ve seen lots of makeup artists plug their Instagram to get followers. It was also a way of interacting with other makeup artists. Throughout the campaign, we realised this wasn’t the case it is very hard to find a following on Twitter unless you are already involved in a form of community. We finished the campaign on 34 followers, following 135. The ratio isn’t great and we didn’t do as well as we wanted to.
We did get followers gradually but only by following lots of random people on top of other makeup artists. We also think the followers came from promoting the account from our personal accounts, I have 500 followers and quite active on Twitter, Holly has just over 300 but isn’t as active. Along with getting friends to retweet us and follow the account we also got Holly’s Dad to do the same, he is an Art Director and Lead Concept Artist, currently working on the Star Wars films. He has nearly 5000 followers on Twitter, as well as the majority of his followers being industry based.

After the first week on the account, we did have 2 messages from potential clients which Holly was really pleased with as these then moved on to be successful clients. But we weren’t getting any interaction in the form of tweets and replies from other makeup up artists, which was the point of starting the Twitter account.
The table of posts shows the stats of each individual tweet. Most posts were getting 1 or 2 retweets and over 2 likes, but the retweets were from me and Holly to trying and get the account out there. Impressions are how many people have seen the tweet. This went from 100 to over 4000, but didn’t bring in many extra followers or interaction. Profile clicks are fairly self-explanatory, how many times someone clicked your name, your @handle or your profile picture. Media clicks are how many people expanded the media in the tweet, in our case photos. Similarly, link clicks are how many people followed the link. Overall the 4th tweet was the most successful which was promoting her Instagram account. This could be due to her Dad retweeting it and the use of the #Instagram as that is quite popular throughout Twitter.
We cut the Twitter page out of the campaign as it took the most work but had the least output, so we decided to focus on the Instagram and Facebook page. If we had more time on a daily/weekly basis we could have continued with the effort required for the account but, with other Uni work, Holly’s Course and both our jobs, we couldn’t keep on top of it.